27th June 2016
On-Page SEO Methods To Boost Website Rank – Saga Bizsolutions
On page SEO is one of the most important processes to boost website ranking and the success of campaigns. Every business has a website and they want their website to rank at the top of Google search when some specific keyword is typed into the search box linked to a website. Stuffing the website with keywords is not enough, it can give you a rank on Google search for a some time but ultimately Google will catch you and penalize your website for following such practice.
Here in my blog, I will discuss On page SEO steps you can follow to increase the rank of your website. Please note that use of SEO methods listed below, together, help you improve rank, using one or two and leaving the rest will make no difference in your website ranking. We will discuss these SEO methods in detail.
1.Page Title
Page title is one of the most important factors that help to a particular page of the website to rank high in Google search results. It is important to include the keyword in the title of the page so Google can rank it top when someone searches for that particular keyword that matches your page title. Each page title should be unique, meaningful and say what the page is all about.
Try not to stuff the keywords in the page title, that sooner or later, Google will understand that the content of your page does not match the page title or are not relevant to the user and your site performance will decrease. The page title should sync with the content of the page. Here is how the title of the page looks like:
If you are not aware where to put the title of the page, no worries, you can ask your web developer to turn the page title and they’ll do it for you. You can then check the title of the page at your end.
Previously, the limit of the characters page title was 50-60 characters, which has now increased to 65-70 characters. Make sure your page title is below the limit specified character.
2. Meta Description
Meta description is a summary of the page you have to put in 278 characters. This is the description searcher will see when they look for something related to what your business provides. It should include your targeted keywords and description of the point. After all, this is what a searcher will read before they click on the link and land on your site. If meta description contained poor and relevant keywords, your site can not get a good ranking on the search result.
Write the meta description and send it through the developer and they will put it on your Web page. Each page should have a unique meta description and should talk about that particular page.
3. Meta keywords
For each page, you can include targeted keywords in the meta tags. These keywords should be relevant to the content of the page, and must appear in the content as well. Make sure that the targeted keywords synchronize with the content and provide the desired information to the searcher does not seem like it was placed in the contents forcefully. Good unique content is what Google is always looking.
4. URL structuring
Use friendly URL structure search engine for each page of your website for better crawling. URL that includes targeted keywords perform better. For example: in the image below to Flipcart the URL has “kurtis” keyword in that will help the search engine robots to understand about the page and display the result on the engine engine accordingly.
5. Heading Tags
While writing content for a website or blog break up the content into smaller sections or paragraphs. Adding heading tags like H1, H2, H3 and so on for the content, it is easier to read. H1 is usually reserved for the title of the page. search engine uses these heading tags to determine which part of the content is important. Keyword rich headings are more easily searched by google search that generic. Write keyword rich headings in order of H1, H2, H3 and so on, because they are used by robots to differentiate the important content.
6. Keyword Research
Content is the king. Creating quality content is very important for the ranking website. Use targeted keywords in the content and use keywords in a consistent manner so that they do not break the flow of the article, but try not to abuse or excessively repeating keywords as this can lead to poor rankings and ultimately your site will be banned from the search results. Keep the keyword density between 2-5%.
7. Image SEO
It is good to put images on the website, but this should not affect the time of the charging site. Use ALT tags to describe the image. This helps the search engine to understand what the image is all about. It would be good to give a name to the image instead of putting “image1.jpg” or any random name that does not describe the image. As shown in the image below, the image is of a womensware and the ALT tag also talks about the brand and image.
8. Robots .txt
These are a very important part of the audit SEO. Robots file is simply a text file created on a notepad with a .txt extension. This file manages the crawlers. All robots of search engines that come to your website, robots file give some instructions to crawlers. For example, you have a site with 500 pages and you do not want the robots of search engines to index certain pages as the page that is under development, personal login page, page that contains private information about the organization , payment gateway pages, this can be done by robots file. Let’s see how the robots file look.
So you can create a robots.txt file on the notepad and send it to your developer and ask them to download the file to the root server. Your field of robots file should be domain.com/robots.txt
9. Sitemaps
Sitemap is a kind of index, it is like the index of a book that tells us how many pages are there, the chapter is on the page number. Sitemap is something similar. It is an XML file that lists all the pages. So when you create new pages on the site, it is added to the site map and it becomes easy for the search engine robots to explore all the pages of your website.
For any website, you can create a sitemap XML Sitemap Creator, it is a free online tool. Just put the URL of your website and it will create the sitemap for you, you can download the file and upload it to the server.
13th June 2016
3 Useful Steps To Create Gmail Ads in Adwords – Saga Biz Solutions
Email is the most effective way to reach your target audience and Google has been beta testing emails since 2013. Google recently announced that Gmail native ads are now integrated into AdWords and made available to all advertisers. Previously in beta, Gmail ads were highlighted text ads along with a logo that appear on the Promotions tab.
How Gmail ads can appear
Gmail ads first appear in a collapsed state at the top of Gmail Promotions tab and your targeted consumers will see a regular email and for these types of ads in Gmail Promotions tabs. These ads look and feel is the same as the e-mails. When the consumer clicks on your collapsed ad it develops into a full email-sized canvas, and these types of ads, you pay only for clicks on the ad collapsed (customizable for advertisers with many models Google ads). It is a custom HTML format, allowing you to create a richer ad experience by including videos, phone numbers, forms and multiple links. Each ad also has a “Save in the inbox” link ,that enables the user to treat it like regular email with forwarding options. The viewer can interact with the images and the text of your ad.
People that expand your ad can choose to save it to their inbox by clicking on the star icon, or by clicking the Save button at the bottom of the message. People can also send your expanded ad to someone else as an email message. . The Gmail ads you create may look differently based on whether they appear in the Gmail mobile app, or in Gmail on a desktop computer. AdWords Optimizes ads to help make sure they look great wherever they are presented, so that the size of your ad could be adjusted to adapt to the mobile Gmail format. The layout of your ad, however, remain the same.
Gmail ads in Adwords benefits
Advertiser pays only when someone clicks on the ad, so the cost per click is much lower than other display ads.
Many advertisers are still unaware or are not using this option by Adwords so weak competition.
Apart from general targeting options, here advertiser can target email domains specifically.
There are 1 billion monthly active Gmail users who regularly check their emails several times a day.
Advertiser can measure reach, opening rate, click through rate (CTR), saves, forward and more, all at the standard AdWords cost per click price.
Follow the below step by step guide to configure Gmail ads in AdWords :
Step 1 – Adwords campaign set up
- Select campaign settings :
- Log in to your AdWords account.
- Select the campaigns.
- Click + Campaignand choose Display Network only.
- Choose a name for your campaign, and select the “No marketing objectives” radio button.
- Choose Display Network only – All features.
- Enter your location and language targeting, , bid strategy and per day budget.
- You can also select other advanced options;
- Delivery Method – Standard : Show ads evenly over time or Accelerated : Show ads as quickly as possible.
- Ad extensions.
- schedule
- Ad delivery.
- Device
- Campaign URL options.
- dynamic ad settings.
- Location options.
- Click Save and continue.
- Create an ad group.
- Add a name for your ad group, and a Max CPM bid.
- Under “Choose how to target your ads,” click Use a different targeting method. In the dropdown menu, select Placements.
- In the search box, type “mail.google.com” to get a list. Add “mail.google.com” in the list that fills by clicking the double arrows >> next to “mail.google.com”.
- Click Save and continue.
- Now, skip ad creation step.
- Click the tab in the Ad Campaign page.
- On the ad group, click + Ad and select “Ad gallery” drop-down menu.
Step 2 – Design Ad’s creative units
- Inside Ad Gallery , select Gmail ads.
- You will have four ad formats following options.
- For objective Gmail brand image is used as a large banner linking out to a landing page.
- One product includes an image and a CTA button that takes the user to a landing page.
- To view multiple products and each product is linked to a more detailed landing page using Gmail for several products.
- To integrate HTML form, YouTube videos and / or click to call the customized use HTML Upload. This requires some coding knowledge.
- To begin with the use of an option and when the advertiser is comfortable mixing formats. After selecting an ad format advertiser must fill in the ad name, the display URL, URL landing page, the advertiser name, email subject line and offer description. Also, upload the company logo and the main image with call to action.
- Click Save or Save and Preview.
- If you set the target correctly, you can expect a good user engagement. This happens these ads do not take the user out of their inbox.
Step 3 – Measuring Gmail ads results
Find your free clicks data:
- Log in to your AdWords account.
- Click campaigns If you want to see data for a specific campaign or ad group, click its name in the panel on the side of the page.
- Click Dimensions
- Click the View menu in the toolbar.
- Select free clicks.
- Your statistics table will contain columns and metrics displayed in the table for free clicks, impressions, and free click type and rate.
- Click the Edit Columns in the toolbar above the statistics table and select Gmail settings under “Select metrics.” When you are finished, click Save.
- Once your statistics table looks the way you want, you can download the data in a report. Just click on the download button
Below are some more click Gmail types of ads that can appear in the “Free clicks” report:
submission of the form: The number of times a user has submitted a form included in the AD.
- View Video: The number of times someone looks at the videos in the ads.
- Click to Call: The number of times someone clicked ad to initiate a call to your business.
7th June 2016
Gmail Ads : 4 Easy Steps To Start : Saga Biz Solutions
If you use email for reaching out to your target audience, then this post will help you develop a deeper understanding of that. If you aren’t leveraging emails, then this post is all the more important for you!
People are using emails in order to reach the target audience. This is the reason bloggers experiment with such strategies and tools in order to capture the email addresses of their visitors.
What Gmail ads?
Google ads look like regular emails. Google has been beta testing since 2013. native integrated Google Gmail ads with Google Adwords tool box in September 2015 and made available to all advertisers. With Gmail ads, you can use smart targeting options to reach 1 billion monthly active Gmail users.
With them, you can measure the open rate, reach, saves, click through rate (CTR), forward and more the price of your standard AdWords cost-per-click.
How Does Gmail ads work?
With these ads, your target audience will see your ad teaser in their inbox and when they will click on that, they will see an expanded ad. This is a custom HTML format which allows you to create a richer ad experience with the help of forms, phone numbers, multiple links and videos. There comes a “Save to Inbox ‘link with each ad that allows the user to use it as any other regular emails along with transfer options.
By adjusting the targeting correctly, there can be good engagement from users. According to experiment by world first with Gmail ads, there was an 181% registration conversion rate along with a higher level of engagement.
Launching First Gmail Ads Campaign
Here are 4 important steps you should follow:
Naming Campaign and Setting Budget
To start Gmail ads, you must have a Google Adwords account which most of us usually have. If you do not have, you can register for free.
Start with campaigns then go display network only. After that you will see a screen below asking you to name the campaign, upload the settings and enter the locations and languages you want to target.
You can go for ‘All functions’ in the ‘Type’ field if in case you do not have a strategy to target mobile apps users. After that, you’ll need to set up a bidding strategy based on your company’s objectives. If in case you are going for higher ad viewability along with lower CPA ,it is better to go for manual bidding. Although you will have to do more work, but it will give you better control over your bids.
You can start with a small amount to the budget and delivery. By choosing “individual budget”, you can bid less than $ 10 per day. You can opt for a standard delivery to converse budget.
After that, you can go for ad extensions. Although it is not guaranteed if your location or contact number appears, but if it gets your ad CTR improves.
Using the advanced settings, you schedule the start and end date of the ad. If you want to split test ads, you can set your ads to “Rotate evenly”. If you want your ads to get a rotation, you can choose to set your ads to “Rotate indefinitely”. In choosing this option, they will be rotated independently of their performance so that all the ads get the same number of impressions. After obtaining sufficient data, you can analyze the ads stop and poorly performing ads.
The next point is frequency limit. With this feature, you can set the number of times you want to limit your users see an ad. For example, you can limit to 3 impressions per day if you are afraid of reptiles customers.
Finally, you must select your ad targeting. You can find “Gmail investment” by clicking on “Use a different targeting method.” Add ‘mail.google.com’ list when searching for Gmail.
On confirming the Gmail Ads campaign, you’ll see the Ad gallery with which you can design your ad.
Design creative units of Ad
When you arrive at the Ad gallery, go to Gmail ads. There will be four template options that you can use:
1. Single Product
This includes a CTA button and an image to a landing page.
2.Gmail picture
This is a large banner ad which links to a landing page. What is good to go for branding purposes.
3. custom HTML Upload
With this, you can embed an HTML form, youtube videos or click to call. The only thing you need is to upload the ad in a zip file.
4.Gmail Multiple Products
If you are an advanced user, you can go for this ad unit. It helps you to display more than one product. With this, you can link each product to a a full-fledged landing page.
If you are a beginner, you can start with a single product or Gmail picture because they are easier to start with.
Once you get your hands on Gmail ads, you can mix up these four ad formats according to your requirements.
If you are going for Gmail images, you must complete the details like the name of your ad, landing page URL, the display URL, email subject line, name of the advertiser and a description of offer made by you. Along with this, you will need to upload the logo of your company with a CTA persuasive.
For reduced ad, you must encourage the prospect to read your full email id. You can understand what works best for your audience based on your existing email marketing strategies and reports. Email subject line is the most important. It should be precise and able to grab prospect’s attention. For expanded ad, you should have a compelling and significant CTA. You can do this with high quality media and balanced color schemes. You can also update your creatives to ensure your ad is not monotonous.
You must keep in mind that your ad must be formatted to enter the screen and smaller loads instantly 75% of Gmail users to access their accounts via mobile devices.
You can use the Create validation tool for the purpose of validating your creatives, if you are using teasers and custom HTML. Once you have set your ad creatives, add them to a relevant ad group via ‘Select an ad group’ button from the top.
Careful targeting: To help you reach right customers
Speaking of ads targeting in Gmail is different from the regular targeting advertising network. This section will give you ideas on possible targeting options in Gmail ads.
You can start with targeting a user with its interests, demographics and topics. There is another option of starting which is using AdWords customer match that can be used to upload an email list of Gmail users. This allows your flash ads in their inbox.
According Wordstream, Google Customer Match have a higher percentage of e-mail match rates from their client list over Twitter Tailored Audience and Facebook Custom Audiences.
Using Customer affinity audience, you can create the list of users who visit specific websites and process long term interest. Excluding certain topics, keywords, site categories on the basis on your campaign, you can increase its efficiency.
If you want to get more targeting ideas for popular websites, you can log in to your AdWords account and opt for the display planner . Here, within the scope of the landing page, you will need to type the website of a competitor and then move to ‘Placements’ tab. In this you will see a list of popular apps and popular websites that you can consider for your ads.
Analysis of Campaign Reports
You can use open rate in order to judge your campaign performance which is the most basic metric. However, using that alone won’t give you insight into the likability of your ad by the prospects and the engagement rate after opening it. There are three additional metrics that you can use from your AdWords reporting interface. To include them, you need to customize your column.
They are discussed below:
Gmail Forwards
This measure shows that the user finds your ad so amazing that they took out time to transmit.
Gmail Saves
This metric indicates the frequency of users who found your ad good and relevant enough to keep in their inbox.
Gmail clicks
This metric helps your website to gain conversions via Gmail Ads.
Other than these metrics, there are few other metrics as well :
Cost per click (CPC) and Click Through Rate (CTR)
These metrics are used to measure the clicks to expand your ad. They do not give to indicate the clicks to your website. Clicks to find your CTR website, you must divide the Gmail clicks on the site in your normal clicks.
You can also follow the time on your site via the bounce rate and pages per session and your users Gmail ads using Google Analytics.
27th May 2016
Pro Tips While Choosing Bulk SMS Service Provider-Sagabizsolutions
Mobile marketing is also known as SMS marketing is a very effective marketing tool that is used today to promote all products using mobile phones. During the first days, sending bulk SMS messages has had a very negative impression because companies have used a cold database and also started spamming receivers. However, nowadays as the guidelines established by the different sources of the network were eased on and changed, this has become a very useful tool and as a marketing tool commonly used.
Before you go on and start your sending of bulk SMS campaign, you first need to do all the important pro tips. These can help you a lot in your campaign. There are basically two ways in which this can be done. These means of SMS software and bulk SMS service provider. You will still be able to make use of SMS for your advertising campaign. Here are some pro tips that can help you a lot in the long run.
- Always plan your budget
As in other processes, it is always beneficial to you if you plan your budget in a predefined manner. This will help you avoid any unnecessary lamentations later. If you have a very well planned for your bulk SMS campaign, it will be easy for you to deal with and also to improve the efficiency of your business.
- Use the right message in all your bulk SMS
When you send messages, it is necessary to ensure that all messages are highly relevant. For example, when your SS displays a message that is related to a prize of $ 1,000 cash, it will always focus on a large number of consumers. However, they are only temporary guests who might or might not become latent customers. When your message is read on some new service regarding what customers are looking for, it is more likely to create more traffic and can also keep clients. This is an SMS service provider bulk Pune done.
- Specific messages, precious and eye-catching is the key
You should always try to keep all your messages simple and completely impress your potential and existing customers. In case your message is complex, guests may find boring to understand and also read.
- Always send a limited number of messages
There is no need to aggravate all your customers by sending them messages regularly. When you send useful messages from one point to another, some of your customers may even Sign- for SMS alerts to get an update information of all you Service
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If you are new to sending Bulk SMS Our bulk sms service is the best option to start and experience the results first hand. If you already use bulk sms solutions then experience the quality of services offered by us
13th May 2016
Top 4 SEO Predictions Based On Google Reports – Saga Biz Solutions
According to Shareaholic report 2014, social media was more popular than research as a means for website referral traffic.The fact that social media is picking the traffic is true since 2011. Well, does that mean SEO is dead? Are search engines still relevant enough?
Not true.
Consumers even now search for products on Google if they want to buy something. Search traffic is repeatable, sustainable and long term. SEO is still very much alive. There is no way it is going to lose steam.In fact, the landscape is getting even more competitive. This is the reason you have to be updated with what’s going on with SEO. On the basis of statistics and facts, here are 5 SEO predictions that become prominent in the coming years.
SEO predictions for next 5 years
1. Content search beyond the Web browsers
Mobile phones are becoming a major source of Internet browsing. According to a recent report, the mobile has also become the main source of commerce. As we see the number of smartphone owners are increasing. Going by the reports of Statista, the mobile Internet penetration is growing at 61.2 percent worldwide in 2018. This is the reason we are getting habitual and familiar with using the petite screen for everyday tasks. Google reports that the number of mobile search more than desktop computers.
There are mobile apps too which makes it user experience even better. You will be baffled to know that 84% of mobile time is spent in applications. Although social networking apps have a huge share, but the Business Insider report shows that messaging applications like WhatsApp and Facebook Messenger are taking over. The fact that 70% of online references come from dark i.e user to a “social can not be avoided.
Well, that does not mean mobile apps will become the new way to content discover. We can discover new apps via iTunes and Google Play Store. From now on, you can not search for content within the mobile application. The search engine giant, Google has been indexing content of mobile applications for over 2 years now. In addition, Google reported an experience for streaming app content from the cloud. This means that users will be able to see the app-only content now. Oh, without installing the application via Google.
This experiment by Google might work. But let’s face it … Downloading a cool mobile application involves a high user interaction cost. You can not simply wait for a new user to delete other applications that are entertaining and useful to them in order to make space for your application. If we go by the statistics, an average smartphone user downloads an average of almost zero new applications in a month. Well, we understand that it is disappointing.
This means App Fatigue is actually happening.
What you can do
You can create a bot ecosystem within in messaging applications. This means that larger applications will integrate with the little ones. This will prove friendly that customers spend most of their time on larger applications.
For example, WeChat already uses robots in its application. This why its millions of users can play games, manage the bank, book a taxi, buy movie tickets and do much more without the need of leaving the app. Seeing the success of the robotic system, Kik and Facebook also announced their own robots store.
This means in 5 years, messaging applications might go hand in hand with search engines for content search.
2. Links will always be important
This is one of the most important SEO predictions. We know how important backlinks are important right now. They are the most powerful factor for pushing up your organic rankings. Does that mean they are the best way for Google to find answers to all kinds of questions? Well no. It was not long ago that the search engines were trapped by spammy links and black hat techniques. Because of this, search engines showed websites with irrelevant information at the top of their results. But with the introduction of Penguin and Panda algorithms, Google robots are much more reliable.
Speaking the next 5 years, the trend of manipulative link building will probably disappear.
Speaking of link building authority and relevant, Matt Cutts of Google says Links may become less important as Google begins to understand the real language.
This means links that drive traffic to your website will be important. A user might not want to follow each outgoing link they see in a blog. It is important to note that getting a link to popular blogger page, then you will have traffic .. a lot of traffic!
Similarly, mention about your marketing campaigns with traditional media platforms will always be important for companies. Before the advent of search engines, companies exchanged advertising to increase exposure. Even if the links do not hold the same value in the future, websites with more popularity will continue to remain relevant and drive traffic.
3. High-End User Experience
Websites whose priority is to offer superlative user experience will win this race. To build a business that remains in the long term, you must rely on regular users. According to the Harvard Business Review, with a 5% customer retention, you can increase your overall profit by as much as 25%.
For this you have to fulfill user expectations. Expect a customer to return to your website after having a bad taste is vague. You should try to provide a better user experience. Things like slow loading, not compatible for mobile, difficult to navigate or has a poor appearance, as will be an obstacle in your rankings.
You can depend on the following steps to check if you are on the right track of making your website user-friendly or not.
3 Factors To Evaluate Website users
1. On-Page Time
Visitors will stay on your website for a longer time period if they find your content worthy enough to consume. They could even stay in order to read the related pages on your website.
2. Bounce Rate
Suppose if a user clicks on the result of your website, but does not feel satisfied with your content then it will press the back button. If they click on another result that is quite relevant and provides so appreciate your bounce rate will be high. This kind of behavior displayed by users is called pogo sticking. This gives a bad signal to Google.
3. Click Through Rate (CTR)
Well, this is something we mostly avoid. If your meta descriptions and titles are not compelling enough, then you should forget about the users coming to your website.
How you can do this: On WordPress, you can use Yoast SEO plugin to edit your titles and meta descriptions from the dashboard.
To access these 3 metrics,you can log in to your Google Webmaster Tools and use the navigation bar at the top in search traffic and research analysis. This way, you can survey your audience to know if you have lived up to their expectations or not.
4. Personalization: Digital Assistance and voice SEO
Never used Siri or Google Now? Well, they are virtual personal assistants that give answers on commute time, general knowledge questions, weather and alike. Google has provided personalized search results since 2009. But as smartphones have become popular now, there is a change of desktop and connected devices. This is the reason why voice-activated personal assistants have become more relevant.
On the basis of your search history and context, users speak, these assistants directly serve the most relevant results for its users. For example, if you ordered a top Zara before then Alexa will collect information and ask you if you want to re-order. Is not it awesome?
Seeing these trends, it is safe to assume that the structure of the search and search using keywords could disappear. Personal assistants will be able to have having a natural human language convo with you.
6th May 2016
4 Simple Ways of Re-optimizing Old Content to Get Traffic – Saga Biz Solutions
Is your content works well? If not, do you create new content to get leads? Well, it certainly does not work that way. A better option is to look at your already published content and see how it performs on social media platforms and search engines.
If you are not in Google’s top 10 results pages, you have got a problem and it is time to revamp your content in the most efficient manner. At the time, the idea of re-optimize your old content appears to be vague idea that the engagement of this piece decreases. But if you craft content that gets people talking, your content marketing is strong.
The tips mentioned in this blog will help you create content that drives engagement and these are important. There are more than 68% of traders who have difficulties in creating engaging the public. People think that if they create new content is the solution to their underperforming content.
According to a content study conducted by Pam Vaugham, up to 76% of traffic comes from posts published a month or more before. With these 4 techniques, you can improve your old posts so as to bring more traffic to your blog.
4 Easy Ways to Re-optimize old posts
1. Use long tail keywords
As long tail keywords are to the point and specific, optimized content pages with long tail keywords will do the trick. They will rank easily as there is less competition between long-tail keywords.
Content has two objectives: either to address a particular keyword or answer a question. The purpose of producing content online is to help people find what they are searching for. Well, other than Google, there are many other sites like Twitter, Bing, YouTube, Reddit, and Yahoo which use keywords in their ranking algorithm.
As some keywords are way too competitive, competing with several authority sites need a better solution. This can be done by your old articles that are underperforming. They did not do well because of small tail keywords or head keywords.
Head Keywords usually have 1 or 2 words and get a search traffic of 18.5%. Whereas long-tailed keywords generate organic search traffic up to 75%. This is the reason head keywords difficult to rank for.
With over 2 million blog posts published every day, it is difficult to target a keyword that is competitive. This will happen even if you have created one of the best pieces of content. For this you will have to analyze your old posts. For example, there is a post on ‘Top 10 ways to make mobile marketing efficient’. ” Select the main keywords in the content and search for its longer variation. Here you will find the long tail keywords for mobile marketing.
You can use Google AdWords Keyword Planner and check the long tail keywords that you can incorporate. If you feel keyword planner is not helpful and the keywords are always competitive in nature, you can use Keywordtool.io instead. All you have to do is enter the main head keyword and click an orange button for a list of long tail keywords. You can use these words to rewrite your title.
Note: Your focus should be providing value to your content instead of manipulating search rankings by using long tail keywords.
2. Use powerful words in Headlines
Use the right set of words in your headlines can increase your CTR. There are over 200 ranking factors that Google uses in its algorithm. One of the factor that quickly boosts organic search rankings is Click Through Rate or CTR. According to a study by iProspct, 68% of search engine users tend to click on a result that is displayed on the first page of results. For example, if your web page is somewhere at page number 5, then you get at least 15% of the clicks. Get 25% CTR or click through rate will make your page is pushed up by higher ranking. Indeed, Google wants to serve its users the most useful, relevant, timely and interesting information.
By Click Through Rate, we mean the rate at which a particular result on the search engine is clicked. This can be done by adding powerful words and catchy words to your headlines. Make your titles so that the user stops and the urge to click and read on. If you want your content to be successful, it is important to build a compelling title that weak words do not flatter users.
For that matter, you can refer to the ‘Big list of 189 words that convert’ buffer how powerful words can be. You can also check the list of 317 power words by Jon Morrow to get new information.
Some words that can drive high CTR are
- Backed
- Authentic
- Cancel Anytime
- Best selling
- Approved
- certified
- experienced
- Results
For example, if your old content has a weak headline like “5 ways to make money through Facebook,” then you can re-write on “How to make money through Facebook quickly.”
You must use words that are exciting and captivates your readers’ attention. Improve your underperforming content using the right set of keywords.
3. Meta description should be keyword rich and persuasive
There are 3 aspects to site optimization
- On page SEO
- Off-page SEO
- technical SEO
Most of us are acquainted with what on-page and off page SEO means, but what about technical SEO? Technical SEO is nothing but things like your site speed. For more search traffic, you must be sure that your pages are super fast. But, but … but that is not enough. You must make your meta description is not weak or irrelevant. In this case, you can not get much more organic results to your site. To inspire people to click on your search results, you must cleverly devise your meta description. This is because search users will read your meta description before clicking on the title. Therefore, make it keyword rich as well as persuasive.
Remember one thing, you should never optimize your keywords too, but focus on the intent of the users.It is important to choose your keywords that make sense and of course naturally.
4. Provide value to users
The basic content marketing is user’s intent. If your content is not helpful for users with respect to their specific need or question, it will probably fail.
If they come to your page, read your content, but are not useful, they will leave. Quickly. What you can do is to deliver the right content in the right way. This means, if your users want a step-wise instructions, do not write tips or hacks. Your main objective should be the intent of the user. For this you can check the keywords. They point out what is the need of the users.
The first step is to find a keyword (long tail keyword or head that’s up to you).
The second step is to analyze what the user wants to know. For example, if someone searches for ‘get a fair skin at home using natural methods, “it is obvious that he / she will not go to the salon or use chemicals. Your article will help if given a solution to get clear skin at home without using chemicals, the resources to get fair skin can be found at home, and the products are not too expensive.
Therefore, you have to sniff for hidden beneath the keywords. Find them and craft your article around that.
For More Details Visit : http://www.sagabizsolutions.com/professional-seo-services.html
26th April 2016
Type Of Backlinks That Can Boost Traffic To Your Website – Saga Biz Solutions
While reading about Search Engine Optimization (SEO), you must have come across the term “backlink” for once at least. There are many marketing blogs that suggest a high quality content should be focused to gain links from the importance of building links has lowered.
To be honest, it’s not even close to the truth. Links are more like streets between pages to the search engines that crawl the huge data available on the web. With the use of sophisticated links, the search engines discover the relationship between the pages. There are over 2 million posts getting published each day and without building links, your post will not stand out. Thus, link building should be your priority in SEO. With this blog post , you will understand how the quality, quantity and variety of links affect search rankings of your website.
4 Types of Backlinks You Should Avoid
According to Google’s algorithm, all the backlinks are not equal. The links provided in the navigation sidebar, and footer does not have much value. Well, if you think you can dodge the giant search engine giant with black hat techniques, then you should be prepared to lose your traffic and give the penalty. This means that you should always try to get links from authoritative sites with zero spam Association.
submission sites with low quality articles
For Google, a site that provides no value to the public and / or publish duplicate content has a bad image. Therefore, avoid spammy directories whose sole purpose is to publish low-quality content and provide do-follow links to webmasters. reliable directories that are paid as DMoz could be useful, but you have to be cautious. Similarly, you should not go for low-quality guest posting opportunities as it is just useless in the eyes of Google. Therefore, if you guest post on a credible website related to your niche, it will give you better opportunities compared with 10 guest posts from relevant websites.
Scale the exchange links
Linking your own websites can perform very well, but if your backlink profile is all about spam site links, and then there is the security to raise a red flag from Google’s side. You can also face a penalty if there are irrelevant links being reciprocated between websites.
Note: When building links you should avoid automated outreach emails.
automatically generated links
Thousands of links generated from tools using web 2.0 properties Squidoo, Hubpages, Blogger and WordPress should be avoided. As they are of low quality and a connection with a high speed will only mean invitation to Google to charge a penalty. You must keep in mind that credible links do not happen in a day or two.
Paid links
If in case, you are in the purchase or sale of backlinks and leave evidence, Google has for you. Therefore, it is important that all your sponsored links must have a rel = nofollow tag or Google will see that schemes that manipulate PageRank.
3 ways to determine Backlinking type
It is not enough to know which links to avoid as for different companies, there are different sets of constraints and challenges. Given here are three circumstances that can help you determine the most appropriate options for backlinking.
Get 100 website visitors per day
The best backlinks can help you drive traffic to your reference site. Therefore, you can consider these three strategies to score backlinks.
Guest Posting
personal brand building is essential to the growth of your blog and guest blogging offers you that opportunity.By guest blogging on credible websites and authority websites relevant to your domain, you can open a clear path to building your brand. This is an evolutionary strategy. You can benefit from this by posting on relevant blogs and so bind your own content to it.
Guestographic method
There are many guest blogs where only invited author bio nofollow links are permitted that do not have the link juice. This is the time when infographics can be useful. With the help of infographics, you can build contextually relevant backlinks to your article.
Social media marketing
Have more social share do not equivalent to higher search rankings. But social media can help you a lot with regard to exposure for your content and increase the perceived value. This can also be useful in building trust with Google, because there is more information about your brand. The correlation between direct visibility and domain authority. More brand visibility, the more you can increase your domain authority and get rankings without having to worry about backlinks.
Quality and Authoritative Content
Once you have a good amount of visitors, it is important to build a persuasive and compelling content that can help add value to your audience. Taking up an in-demand topic for writing the high quality content is essential.
2 strategies to find the appropriate topic to write on
- Skyscraper Technique
With the help of this effective strategy, you can create your resource and this will surely generate public interest and other webmasters.
This includes
Using Ahrefs and BuzzSumo, going for reverse engineering a linkable asset in your industry.
Crafting a valuable , insightful, better designed, and updated content piece for the audience.
For the original linkable asset, you need to reach out to the website owners to link them. There is another option of reaching out to bloggers of your domain in order to do weekly roundups.
- internal links
Linking to your content which is authoritative from a relevant blog post can help you with website’s overall SEO. This happens because it distributes the juice link to internal pages and the ranking power gets distributed, the authority of your home page increases.
Not only that internal links can also help navigate the site and increase the chances of crawlability.
Another important aspect in this present valuable information to your readers to reduce bounce rate and increase the average time spent on this page.
- Not enough budget for creating extraordinary content
Well, creating content is a cumbersome job and getting this done from outside could make a hole in your pockets. But if we talk about backlinking strategies, they depend on content. You can take a look at these 3 backlinking techniques if you do not have a strong hold on creating persuasive content.
- Broken Link Building (BLB)
This is one of the best link building strategies you add relevant substance in the Internet by repairing broken link. This is based on the principle of reciprocity that you add value to a webmaster. It works on simple values. You can find broken links on their site and they return the favor by giving a link to your website.
There is no need content to get backlinks with Broken Link Building (BLB). But it is possible to combine it with other tactics, it will speed up your rate.
- Aim to get quoted or interviewed by HARO
Who does not know the media sites get a huge amount of traffic and high authority domain. By registering up for Help A Reporter Out (HARO), it is possible to obtain endorsements by the likes of Huffington Post, Forbes, and Entrepreneur.
These are the steps you need to follow
Sign up as a source
Choose journalist requirement from the emails you receive that is relevant enough,
Address each question in the query with detailed answers to your emails.
With these steps, you can get a high quality link from HARO. You can also get interrogated by high authority blogs and there is no need to be an expert for this.
III. Buying premium backlinking tools
Getting anxious that your competitors are getting good enough backlinks and you’re still sitting on your chair wondering what is wrong with your blog? Well, you can outsmart your competitors by purchasing a premium backlinking tool subscription and reverse engineer your enemies. I mean competitors.
